PRIVACY POLICY

Last updated: 22.10.2026

1. Who we are
Amara Homes is a family-led property business focused on creating homes and helping landowners explore the potential of their land.
The organisation responsible for your personal information, known as the data controller, is:
Legal business name: Amara Elite Homes Limited
Trading name: Amara Homes
Business correspondence address: 10 Pendennis Avenue, Lostock, BL6 4RS
Email: enquiries@amarahomes.co.uk
Website: https://www.amarahomes.co.uk
This notice explains how we collect and use personal information when you visit our website, contact us or discuss a land or property opportunity with us.

2. Information we collect
Depending on your interaction with us, we may collect:
• Your name, email address and telephone number.
• Property or land addresses, ownership information and details of potential development opportunities.
• Information about the type and approximate size of your plot.
• Messages, documents and other information you choose to send us.
• Records of our correspondence and discussions.
• Technical information collected through our website, such as IP addresses, browser information and security logs, where enabled.
• Cookie and usage information, as explained in our cookie information.
Please avoid sending sensitive personal information or information about other people unless it is necessary for your enquiry.

3. Where information comes from
We collect information directly from you through our website form, email, telephone calls and other correspondence.

4. Why we use your information
We use personal information for the following purposes:
Responding to enquiries and assessing opportunities
We use contact details, correspondence and property information to answer questions, assess opportunities and arrange discussions. Our lawful basis is our legitimate interest in operating our property business and communicating with people about potential opportunities.
Steps towards an agreement
Where you ask us to take steps towards entering into a contract with you, or we need information to carry out that contract, we rely on contractual necessity.
Business administration and security
We use relevant information to maintain business records, protect our website and systems, and manage or defend legal claims. Our lawful basis is our legitimate interest in running and protecting our business.
Legal obligations
Where we must retain or disclose information to comply with an applicable legal obligation, we rely on that legal obligation.
Consent
Where we rely on consent, we explain what you are agreeing to when we ask for it. You can withdraw consent at any time.
When relying on legitimate interests, we consider the impact on your privacy and balance our interests against your rights.
You are not legally required to submit a website enquiry. However, without sufficient contact and property details, we may be unable to respond or assess an opportunity. If particular information becomes a legal or contractual requirement later, we will explain this at that stage.

5. Marketing
Submitting an enquiry does not automatically subscribe you to a marketing mailing list.
We do not currently send marketing newsletters or promotional text messages.

6. Who we share information with
We share personal information only where needed for the purposes described in this notice.
Depending on the enquiry or project, recipients may include:
• Wix, which provides our website platform and relevant website services.
• Providers of email, IT support and secure document storage.
• Professional advisers, such as solicitors, accountants, surveyors, architects and planning consultants, where their involvement is necessary.
• Authorities or regulators where disclosure is legally required.
We limit the information shared to what is necessary and use appropriate contractual protections where service providers process information on our behalf.

7. International transfers
Some service providers may process personal information outside the UK.
There are no overseas transfers.
You can contact enquiries@amarahomes.co.uk for information about relevant transfer safeguards and how to obtain a copy.

8. How long we keep information
We retain personal information only for as long as needed for the purpose for which it was collected, taking account of relevant legal obligations and the need to establish or defend legal claims.
Our retention periods are:
• Enquiries that do not progress: six months after our last meaningful contact.
• Ongoing land or property discussions: for the duration of the discussions, with records reviewed every four weeks.
• Completed projects, agreements and transaction records: six years.
• Marketing records, if applicable: six years.
• Website and security logs: six years
• Cookie information: as specified in our cookie information.
Where necessary, we may retain limited records of an objection or unsubscribe request so that we can respect your preferences.
Information is deleted or anonymised when it is no longer required.

9. Keeping information secure
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. Access is limited to people and service providers who need it for their work.
No internet transmission or storage system can be guaranteed to be completely secure.

10. Cookies and similar technologies
Our website uses cookies and similar technologies.
Where consent is required, we ask for it before using the relevant technology. Technologies that qualify for a legal exception may operate without consent, subject to the applicable requirements.
[Insert instructions for the cookie controls actually available on the site, including how visitors can change or withdraw consent and, where applicable, object to exempt statistical technologies.]
You can also manage cookies through your browser settings. Blocking some cookies may affect website functionality.

11. Your data protection rights
Depending on the circumstances and the lawful basis used, you may have the right to:
• Request access to your personal information.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your information.
• Ask us to restrict how we use it.
• Receive certain information in a portable format or have it transferred to another organisation.
• Withdraw consent where our processing relies on it. Withdrawal does not affect processing carried out lawfully before consent was withdrawn.
These rights are subject to applicable conditions and exemptions.
Your right to object
You can object to our use of your personal information where we rely on legitimate interests, for reasons relating to your particular situation.
You have an absolute right to object to the use of your personal information for direct marketing.
To exercise your rights, email enquiries@amarahomes.co.uk. We may need to verify your identity. We normally respond within one month, subject to permitted extensions or pauses under applicable law.

12. Automated decisions
We do not use your personal information to make decisions based solely on automated processing that have legal or similarly significant effects on you.

13. Questions and complaints
If you have a question or complaint about how we handle your information, please contact:
enquiries@amarahomes.co.uk
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator:
Website: https://ico.org.uk/make-a-complaint/

14. Changes to this policy
We review this policy and update it when necessary. The date at the top shows when it was last updated. Where required, we will bring significant changes to your attention.